As at August 2018
"Phelly" is an all-the-time friend for children and a tool for parents and carers which utilises social & emotional learning, psychology-based strategies, Neuro-Linguistic Programming techniques, story-telling, playlists, problem-solving worksheets, kids meditation and messages of support to help children build the resilience and tools they need to cope with the nuances of childhood.
The Phelly Program helps children with how they structure their subjective experience – how they think about their values and beliefs and how they create their emotional states. Children construct their internal world from their experiences and give them meaning. Phelly helps construct their experiences from the inside.
Phelly helps children understand and have tools to deal with;
Pheletant the Elephant aka "Phelly"is an independent third-party identity, communication tool for teachers and all-the-time friend and learning tool for children aged 4-10 years.
Communicating with Phelly
Principal / Counsellor
In the Phelly Starter Pack, you get:
IN ADDITION; you also get:
The font through out the package has now changed from the original font (above) to NSW Foundation Font.
Founder & Owner
Amanda adds value through her 20 years experience. With a Masters in Neuro-Linguistic Programming, as well as being a qualified Personal Trainer, and mother of two school-aged children, she has an uncompromising attitude when it comes to delivering people what they need most.
Amanda is a tenacious and formidable advocate for children as she believes no child should suffer, and each one should be empowered to live their best life, starting now.
Founder & Owner
Hamish is a strategic thinker. He doesn't believe in thinking outside the box, but rather thinks that you should combine many different boxes to ensure that you develop a solution which marries the best of multiple streams of thinking.
With a marketing degree, including a sub-speciality in organisational psychology and an MBA, Hamish is a people person first and foremost and works within Pink Elephant Kids to help connect as many people as possible with the magic of Phelly.
We have a team of people who have made themselves available to us as an additional resource for fact-checking, objectivity and new information.
Like you I’m sure, the person I was at 18 and who I was at 30 and who I am at 43 are almost all complete strangers.
I’ve experienced the murder of my brother, my sister passing away from a terminal illness, divorce, financial hardship, my father and hero passing from leukemia far too soon, my mother understandably struggling with depression and my 7 and 8 year old children suffering from bullying and perfectionism respectively.
All of these things have made me who I am today; I learnt, I grew, I studied and I self-actualized over the years.
My husband and partner in this venture, has had his own struggles with self-criticism, perfectionism and judgement. Experiencing the pressure of ‘succeeding’ and being a people pleaser.
And now, we watch our children struggle; with 4 deaths in 3 years, with identifying their feelings, thoughts and handling the circumstances of their environments. Our daughter has shut off her feelings from the world, presumably this is her coping strategy and our son struggles with the same afflictions as his dad.
We asked ourselves, how can we put all of our learnings (accumulating almost 85 years’ worth) on our children so they don’t have to suffer as we did?
So… we created a product, and a service, that not only helps parents with their children, but is something children want to be a part of, that children are actively engaged in, so consequently, their love for the product helps them learn the most valuable lessons they need in a loving, caring and supportive way.
Pheletant the Elephant, or Phelly, is written using Neuro-linguistic Programming and psychology-based techniques and along with the help of other health professionals, we ensure that the solution-oriented re-framing Phelly offers are as effective as can be.
Our aim is to educate all children in their most important developmental years, where they have their steepest learning curve regarding socialisation and the level of control they have over their own lives.
By complimenting mindfulness programs, teachers’ lesson plans and the home environment we are ensuring that regardless of the ever-changing nuances and rules children encounter, they remember…
no matter the situation, circumstances or environment they are in, they feel empowered within themselves to control or change the trajectory of their lives for the better.
Phelly has been introduced to a number of Castle Cove families, as well as The Kids Castle OOSH and Only About Children Day Care.
Phelly magically appeared one day with the story book and a note to introduce himself. Roy (Director) read the Story of Me to the children, suggesting they then approach Phelly and whisper in his ear any problems they may like Phelly’s help with. (Phelly Time)
At first, no one moved. Then one child approached Phelly and whispered “I love you”. Other children began to approach Phelly. As such, Roy became aware of various issues children were having that he (and their parents) did not otherwise know about.
Many of these were addressed in the Starter Pack cards, with one or two outliers (which we wrote new cards for immediately.)
When the cards from Phelly arrived, Roy read them and discussed them with the children.
A Year 3 boy has his own Phelly at home and divulged to the children in Kids Castle the funny places he finds him and how he is an amazing BFF that he sleeps with and makes him feel safe. This reassured the children Phelly was always there for them (even when they can’t see him).
Phelly is currently in use within the Only About Children Day Care Centre in Neutral Bay.
Working with centre Director, Ashley, we have received detailed feedback on the benefits OAC has in using Phelly with their children.
Many Castle Cove parents currently successfully use Phelly for their children and various issues they face.
Phelly is a huge hit with the children and parents who currently make the most of him (or her).